Culture is not background noise.
It shapes what we value, how we see ourselves, and what we believe is possible.
Turning stories into culture, Precipice is a cultural studio shaping the next generation of soul-led brands & stories.
What the hell is a cultural studio?
A cultural studio is part consultancy, part publication, and part laboratory. It works with culture itself as its material — stories, symbols, and systems — to shape how we see ourselves and what we believe is possible.
At Precipice, that means building strategy for brands, publishing ideas and interviews, and incubating new ventures at the edge of culture.
Why soul-led?
We are entering the industrial revolution of our minds. Social media reshaped how ideas are exchanged, how we connect, how we understand ourselves. Now, in the early AI era, we’re facing a new landscape of mental compression and acceleration.
At the same time, people are searching for meaning more than ever before. Whether through policy, brands, storytelling, or sheer curiosity, we are in the business of creating a more engaged, embodied, and connected society.
And we’ve already been doing it.
What exactly do you do?
Funny you should ask.
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The Creations — GEN-ZiNE. Friend of a Friend. And more ventures yet to come.
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The Collaborations — where we consult and lend our expertise. Select clients include Squared Circles, and advisory to NowThis.
- The Conversations — our point of view. Essays, reflections, and interviews exploring how culture shapes consciousness. Cultural interrogation through personal reflection, and meeting the minds who shape the moments of today.
Who’s behind this?
Fair question. My name is Anushka.
I’m a 480-hour silent meditation retreater, a Forbes 30 Under 30 honoree, advisory member to NowThis, and a cultural builder who’s spent my 20s launching ventures, advising brands, and shaping stories that matter.
I’ve worked across media, startups, and community — from founding youth publications to rethinking intimacy through technology, to helping early-stage brands turn stories into culture.
California → New York → California again. Always curious, always creating. Excited to meet you.
Say hello!
How do I join the World?
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Subscribe → Essays, interviews, and signals from the edge of culture.
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Work Together → Brand, strategy, and cultural studio collaborations.
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Share Your Expertise → Contribute to Business of Culture.
Don’t be a stranger. And I know you want to stalk us...